CASE IN POINT - The Lexington at Jackson Hole

Background:

Located at the gateway to Grand Tetons National Park and adjacent to historic Jackson, WY, The Lexington at Jackson Hole provides luxury accommodations and personalized service to its guests.

Formerly utilizing Vantage Hospitality's distribution capabilities, but operating under the name Trapper Inn, the property's owners made the transition to the Lexington Collection in January 2009 and saw an immediate impact.

Results:

• Increased revenue contribution from the reservation system by more than 50%, with the increases being driven by the Lexington brand website and GDS channels
• While the Jackson market suffered a drop in ADR of 12% in 2009, The Lexington at Jackson Hole was able to maintain its rates and improved its RevPar index relative to its competitive set