Background:

The Lexington Lansing Hotel converted to the Lexington Collection in July 2009, following a long association with Sheraton. The owners' decision to change brands was driven by their desire for greater independence in how they operated and where to focus capital towards property renovations. In the months leading up to the conversion, the Lexington team worked closely with the hotel's management team to develop strategies and tactics to minimize any drop-off in business related to the change.

Results:

• Within 90 days of conversion, the hotel was achieving over 95% of the room revenue it had with Sheraton
• Freed of the constraints they previously had from their brand, management and staff have created a unique hotel experience with a keen focus on customer service
• Ownership enjoys a 70% reduction in its brand fees*

* Based on the HVS 2009 Franchise Fee Study