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Lexington Collection - A Case In Point
Lexington Hotel Central Phoenix

Lexington Hotel Central Phoenix
Phoenix, AZ

"We converted to Lexington during our market's peak demand period. Lexington never missed a beat and we soon saw greater occupancy than ever before."

- Sheila Overall, GM

Lexington Hotel Central Phoenix

Lexington Hotel Central Phoenix

Lexington Hotel Central Phoenix


Background:

The Lexington Hotel Central Phoenix is located in the heart of the city's business corridor and convenient to the Phoenix Convention Center and professional sports venues. A full-service, 107-room property, the hotel converted to Lexington from Best Western in March 2009.

With a brand change occurring during the market's peak demand period, it was critical that Lexington ramp up reservation flow quickly in order to minimize lost revenues.

Results:

  • Within the first two months, Lexington was delivering a greater contribution than Best Western had delivered
  • In 2009, the hotel achieved a 13% increase in occupancy with Lexington
  • 40% of reservations come from Lexington's reservation system
  • The hotel’s STR RevPar index improved by more than 20 points

 
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