Billings MT

Sales & Marketing

Focused Individual Local Sales & Marketing Support

The Lexington team of hospitality marketing professionals works with each hotel to develop a comprehensive local marketing, advertising, and public relations plan specific to that property's location and market. Optional customized property-specific websites and search engine marketing are available.

Global Sales, Marketing & Public Relations

Lexington properties are represented worldwide through our active participation at travel industry events. The Brand works closely with travel agents, consortia, group planners, and travel management companies to develop sales and promotional opportunities. Benefits include: representation at all major domestic and international travel industry shows (individual member participation is available); Brand membership in all key associations (such as NBTA, HEDNA, SGTP, ASTA, and ABA); groups & meetings account manager to work one-on-one with Lexington members; and online Booking Request for Proposal (RFP) for sports groups, groups and meetings and business travel.

Lexington drives bookings to the Brand's website through comprehensive Search Engine Marketing strategies, including organic search, paid search (PPC), local search, meta search, mobile search, TripAdvisor, social media, and e-mail marketing.

Lexington participates in ongoing public relations campaigns directed toward the consumer media. Through Vantage Hospitality Group, Lexington enjoys strong ties with the lodging industry trade press.

Lexington Experience Guest Reward Program

Lexington actively markets its guest reward program, the Lexington Experience, through the Brand's website and at each property. Features of the Lexington Experience include:

  • Guest discount and benefit program with no associated fees to hotel owners;
  • Not a points-based program; instead it offers immediate rewards and discounts; and
  • Free guest membership includes a 15% discount on future stays, free room upgrade based on availability, late check-out, and discounts on travel services and products.


Want to learn more?
• Register for our free interactive webcast with Bill Hanley, Group President of The Lexington Collection.
• Email us for more information.
• Call us at 888-316-2378.

Lexington Collection of Hotels, Inns, Inns & Suites

Full Service with Food and Beverage		 Lexington Collection of Hotels, Inns, Inns & Suites

Select Service with Limited Food and Beverage