Wichita Falls

Getting burned by a lower-than-expected ROI?

Many of our owners joined Lexington because they felt they were paying too much in royalties and not getting adequate return with their previous brands. With Lexington's low fees, members save up to 60% - and that's money they can put right back into their bottom line!

Global Sales & Marketing
Lexington properties are represented worldwide through our active participation at travel industry events, immediately generating leads for our members. The Brand works closely with travel agents, consortia, group planners, and travel management companies to develop sales and promotional opportunities. Benefits include: representation at all major domestic and international travel industry shows (individual member participation is available); Brand Membership in all key associations (such as NBTA, HEDNA, SGTP, ASTA, and ABA); groups & meetings account manager to work one-on-one with Lexington members; and online Booking Request for Proposal (RFP) for sports groups, groups and meetings and business travel.

Bookings, Distribution & Online Marketing Programs
Lexington's Central Reservation System (CRS) provides the highest level of connectivity available, with a secured worldwide chain code (LP) in the GDS. Lexington members have the competitive advantage of the most state-of-the-art CRS in the industry, offering room distribution via all third-party websites, GDS providers, and brand and property websites, and our U.S.-based 24/7 Call Center.

LexingtonHotels.com is the lowest cost Internet distribution channel, consolidating the Lexington Hotel and Lexington Inn consumer websites to maximum exposure. The Lexington Collection drives bookings to this channel through comprehensive search engine marketing strategies, including organic search, paid search (PPC), local search, meta search (e.g., Kayak, SideStep, etc.), mobile search, Web 2.0 search (e.g., TripAdvisor), e-mail marketing, online sponsorships, display advertising (e.g., banners), strategic linking, customer segmentation, and feeder market initiatives. Each property's listing on the Brand's website is enhanced with rich visual media at no cost to members, allowing them to compete more effectively on the Internet. Photos are distributed to all channels to offer an improved conversion rate, with professional quality photos and virtual tours provided for each member property.

Revenue Management
Lexington owners and managers are provided the analysis, strategies, processes and expertise to infuse revenue management at the property level. Learning how to sell the right room, at the right price, at the right time, through the proper reservation channels are the key ingredients to maximizing revenue management.

Want to learn more?
• Register for our free interactive webcast with Bill Hanley, Group President of The Lexington Collection.
• Email us for more information.
• Call us at 888-316-2378.

Lexington Collection of Hotels, Inns, Inns & Suites

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